Gigi Hadid stars in the campaign for Burberry's first Monogram collection, designed by Chief Creative Officer Riccardo Tisci, celebrating the British fashion house’s founder and heritage 'through a new signature house code of interlocking TB initials in tonal shades of Burberry beige and brown'.

The American model represents the four characters of the lady, the gentleman, the girl, and the boy in the campaign, shot by renowned photographer Nick Knight, and she commented 'I have always loved and respected Riccardo’s work, and I feel so honoured and grateful that he trusted me with this project... The second I heard the creatives for this shoot, I understood how I wanted to bring that to life and show different sides of myself through each character'.